Family First
Every product decision we make starts with one question: does this make family life easier? We don't build features for features' sake we build them because real families asked for them.
We believe every family deserves a better day.
Mamamind was founded by parents who were tired of juggling a dozen apps to manage the family schedule. We built the assistant we always wished existed and now thousands of families use it every day.
Reduce the mental load of running a family
The invisible labour of family life remembering appointments, tracking school events, managing meal plans, coordinating schedules falls disproportionately on one person. Mamamind exists to share that load.
We've built an AI assistant that handles the cognitive overhead of family coordination, so parents can spend less time managing logistics and more time being present with the people who matter most.
We're not just building software. We're giving families their time back.
Founded by parents, for parents
GDPR compliant and privacy-first
No ads, no data selling ever
Community-driven product roadmap
Our values guide every decision
From how we write code to how we respond to support tickets, these principles are embedded in everything we do at Mamamind.
Privacy by Design
Your family's data belongs to your family. We are GDPR compliant, never sell data to third parties, and have built privacy controls directly into the core of how Mamamind works.
Simplicity Over Complexity
We obsess over reducing friction. If it takes more than a WhatsApp message to use a feature, we rethink it. The best technology is the kind you don't notice.
Built for Everyone
Mamamind works for every type of family large, small, multilingual, or blended. We design for real diversity, because no two families are the same.
Accessible Everywhere
By choosing WhatsApp as our platform, Mamamind works on any smartphone worldwide, without requiring a separate app download, account setup, or technical know-how.
Continuous Improvement
We release improvements every two weeks based directly on feedback from our subscribers. Our product roadmap is publicly shaped by our community of families.
From kitchen table to thousands of families
The Idea
Mamamind was born out of a real problem: co-founders Amara and Luca were both struggling to manage their families' busy schedules across multiple disconnected apps.
First Beta
We launched a private beta with 50 families. Feedback was overwhelming families loved the WhatsApp experience and were using Mamamind daily within a week.
Public Launch
Mamamind opened to the public. Within three months we had over 2,000 active family subscriptions across 14 countries, with zero paid marketing.
Growing Together
Today, Mamamind serves thousands of families worldwide. We've added multi-language support, meal planning, conflict detection, and are continually expanding based on subscriber feedback.
People who live this problem every day
We're a small team of parents, engineers, and designers who believe deeply in what we're building.
Amara Osei
Former product lead at a leading family tech startup. Mum of two. Built Mamamind after spending years trying to coordinate her family's schedule across four different apps.
Luca Ferreira
10+ years in AI and natural language processing. Dad of three. Leads all engineering and AI development. Believes technology should disappear into everyday life.
Families using Mamamind
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